eCommerce Assets for Hormel Foods
eCommerce & Animation
In the online shopping world, consumers want quick, engaging info like product views, highlights, and styling tips. Hormel asked us to create short videos for their brands to make the shopping experience more informative. These videos now live on major sites like Target, Walmart, and Amazon. Out of Hormel’s 24 brands, I was behind 20 of those videos!
Client
Hormel Foods
Role
Lead Designer, Animator
Responsibilities
Branding, Short Videos
The Challenge
Create quick and compelling animations or images to display each brand’s products through selected music and images.
The Solution
Short videos and/or imagery that shows off specific products from each brand with closed captions implemented in videos.
Let’s browse and shop
With this project, it allowed me to practice my After Effect skills. Though I was a beginner at the time, my absolute favorite is the one I made for Hormel Pepperoni. The Hormel Pepperoni team were on board with the song choice I provided and the playful aspect that the pepperoni goes through in the video.
Following my favorite video, here are other videos that I enjoyed that followed more of a creative direction from the brand managers from the music to imagery and content.
Aside from having the opportunity to practice and learn After Effects and make videos, I had the opportunity to make general eCommerce tiles Hormel products as well that are shown on platforms like Walmart, Amazon, and Target. One example of that is the main product image placed with the weight and category of that product. Other things included in eCommerce tiles can be food photography, nutrition facts, and product information.
