Sadler’s Smokehouse Holiday Campaign
Marketing & Brand Design
Role
Lead Visual Designer
Responsibilities
Branding, Marketing
Smoked with love, served with joy. This holiday season, Sadler’s is firing up the flavor and sending the rich tradition of smoked meat from our pit to tables across America.
Client
Sadler’s Smokehouse
Bring it home for the holidays
Sadler’s got a fresh new look just in time for the holidays, with mouthwatering photography and a campaign to spotlight their surprise star: turkey! Alongside their beloved brisket, we launched a promo push to boost sales, test catchy taglines, and highlight raving reviews to spark cravings and conversions during the holiday time in November and December.
“Bought a smoked turkey for Thanksgiving. Best I ever had. Wanted something different for Christmas. Brisket looked delicious”
Thanks to irresistible taglines and drool-worthy imagery, the campaign hit the mark, generating up over $26,000 in sales and leaving the Sadler’s team thrilled and a bit overwhelmed. Customers raved in reviews, especially when asked:
Why did you buy today?
“The only place I could find smoked turkey with beef”
“Just saw ad on Facebook, I had ordered for the fire department…Great food”
“I lived in Houston and I miss Texas BBQ so much I couldn’t pass up the chance to surprise my family with this for Christmas!”
And with a new refreshed site launched
Sales jumped 52% when the refreshed brand came to life online, complete with a sizzling “BBQ 101” to show off how to prep their mouthwatering meats.