Digital Bridge Brand Concept
Project
Logo Design, Branding, Design System
Role
Visual Designer
Client
Grupo Karim
Digital Bridge vows to be a lifelong partner on the journey of learning. As champions for opportunity, they are committed to providing the support and resources their members need to succeed in life. Digital Bridge is determined to erase the limits placed on people based on where they live, by introducing the same job opportunities of highly-developed countries to the rest of the world.
The Challenge
Create a brand that shows the merge between physical and digital learning that allows growth through education for a successful future.
The Solution
Modern sleek branding that shows the connection between physical and digital learning through the tech space.
Let’s start with initial ideas and refine them narrow it down.
The concept and final logo.
Brand assets and applications.
Color
Technological colors were chosen to give a modern and futuristic feel, giving students the encouragement and desire to keep their education moving forward.
The logo plays off of the ideas that technology is the driver of the future and being a champion for opportunity. Everyone has a different journey and can arrive to the same destination no matter what starting point they are on. Education isn’t for one but for all!
Azos Sans was chosen for it’s sleek, modern, legible look. It is strong and friendly, just like the community that is brought forth through the community and the empowerment for education.
Typography
Concepts were created for future print materials such as business cards, booklets, and advertisements. We want the environment to pull people in and focus their journey and path forward in education. Great minds think alike and that’s where success can start.